Edisi pertama buku 'Marketing Management' ini terbit pada tahun 1967 memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer-and-market driven. Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Koller yang dikenal sebagai mahaguru manajemen pemasaran memperkenalkan konsep-konsep pemasaran modern seperti 4P (Product, Price, Place, Edisi pertama buku 'Marketing Management' ini terbit pada tahun 1967 memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer-and-market driven.
Menjelaskan tentang merancang dan mengelola saluran pemasaran terintegrasi yang diambil dari sumber buku manajemen pemasaran edisi ke 13 edisi ke 2 by philip kotler dan kevin lane keller. Program Buku Pemasaran Philip Kotler Edisi 13th 14th. 0 Comments Read Now. Free Download Program Buku Pemasaran Philip Kotler Edisi. Buku Wajib: Kotler, Philip & Keller. 14th Edition PDF Ebook by Philip Kotler and Kevin. Embed Philip Kotler Kevin Lane Keller Edisi 13.
Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Koller yang dikenal sebagai mahaguru manajemen pemasaran memperkenalkan konsep-konsep pemasaran modern seperti 4P (Product, Price, Place, Promotion), STP (Segmenting, Targetting, Positioning), Brand Equity, Customer Value Analysis, Database Marketing, E-Commerce, Value Networks, Hybrid Channels, Supply Cain Management, dan Integrated Marketing Communication. Tidak heran, sebagai buku teks nomor satu dibidangnya, buku 'Marketing Management' yang dipakai di berbagai Universitas terkemuka ini telah diterjemahkan ke 26 Bahasa. Selain itu, buku ini juga sudah khusus diadaptasi untuk pasar Asia, Kanada, ERopa, Afrika, Timur Tengah, dan Australia. Kini, edisi ke-13 ini, buku ini telah direvisi demi mengakomodasi berbagai perubahan yang terjadi pada teknik-teknik pemasaran dan organisasinya. Maka tidak diragukan lagi, bahwa dengan menguasai isi buku 'Manajemen Pemasaran, Edisi Ke-13' ini, mahasiswa akan memiliki bekal yang solid dalam menghadapi tantangan pemasaran modern abad ke-21.
This is a text book for my Master's degree. With that said, my four star rating is based upon text books, not all books I have read. Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin This is a text book for my Master's degree.
With that said, my four star rating is based upon text books, not all books I have read. Marketing Management is a very well laid out and clear text book.
There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/business networks to market products and services.
For our course each student was required to develop a marketing plan and the text provided good examples of how to go about putting a comprehensive document together. Though I would not pick this up for light reading, it was an excellent text for the topic covered. Philip Kotler is a genius, to begin with.
Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. But Kotler only does this as a way to transcend that expectation.
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer.
But Kotler only does this as a way to transcend that expectation. Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive and less invasive. A match of more subtle needs and richer and more responsible offers. A must read for marketing professionals, managers and enthusiasts. If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book. It's a humongous heavy paperback that makes for an excellent blunt weapon.
I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures. I wasn't the most dedicated student of management ever, but somehow I ended up reading this beast of a book twice. Marketing management, however, is not something you learn from If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book.
It's a humongous heavy paperback that makes for an excellent blunt weapon. I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures.
I wasn't the most dedicated student of management ever, but somehow I ended up reading this beast of a book twice. Marketing management, however, is not something you learn from a paperback. It takes real experience. I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing).
When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment. All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cite I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment. All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing.
Moreover the examples that's been cited in the book are from our daily life that after reading a topic it remains in mind forever. I recommended this book to everyone, and again I am gonna say its the best book ever for marketing, interesting more than a Fiction book/ young-adult book. Thank you Mr.
Kotler for making Marketing this much easy and damn interesting. Review Philip Kotler is one of the most regarded authority in the field of marketing. This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject.
The style of writing is ver Review Philip Kotler is one of the most regarded authority in the field of marketing. This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject.
The style of writing is very easy to follow. Recommended for serious marketing learners.
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing.
He believes that mar Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes. Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations. 'He is the father of Marketing Management'.
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For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth Edition is fully integrated with MyLab Marketing and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
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This title can be supported by MyLab Marketing, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyLab Marketing to accelerate your learning? You need both an access card and a course ID to access MyLab Marketing. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. If you have a course ID but no access code, you can benefit from MyLab Marketing at a reduced price by purchasing a pack containing a copy of the book and an access code for MyLab Marketing (ISBN:737) 4.
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Personalize learning with MyLab Marketing ™ MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyLab Marketing allows you to engage your students in the course material before, during, and after class with a variety of activities and assessments. Before Class. The Chapter Warm-up helps you hold your students accountable for the basic material in the textbook chapter.
The assignment consists of basic questions related to the textbook content, and students have the chance to access their etext to read about the topics in question. This assignment is graded and you can be sure that students are exposed to the textbook material before coming to class, and through item analysis in the assignment see what students know and don’t know. Dynamic Study Modules: Not every student learns the same way and at the same rate. Now, thanks to advances in adaptive learning technology, you no longer have to teach as if they do. Dynamic Study Modules continuously assess student performance and activity in real time, and, using data and analytics, personalize content to reinforce concepts that target each student's strengths and weaknesses.
You can assign Dynamic Study Modules as homework and receive results right in your gradebook. And, because your students are always on the go, Dynamic Study Modules can be accessed from any computer, tablet, or smartphone. During Class. Learning Catalytics™ is an interactive, classroom tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. New to this edition Emphasize the many aspects of marketing.
In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots. Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and student analysis.
Address today’s economic, environmental, and technological changes in marketing: Throughout the new edition, these three areas are addressed with emphasis on marketing during economic downturns and recessions, the rise of sustainability and green marketing, and the increased development of computing power, the Internet, and mobile phones. Spark classroom discussion. Brand-new opening vignettes for each chapter set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters. Content updates.
A new chapter (21) titled Managing Digital Communications: Online, Social Media and Mobile has been added to better highlight that important topic. Significant attention is paid throughout the text to what a new section in Chapter 1 calls 'the digital revolution.'
. The global chapter (8, previously Chapter 21) has been moved into Part 3 on Connecting with Customers and the new products chapter (15, previously Chapter 20) has been moved into Part 5 on Creating Value. The positioning and brand chapters (10 and 11) have been switched to allow for the conventional STP sequencing. These moves permit richer coverage of the topics and better align with many instructors’ teaching strategy. The concluding chapter (23) has been retitled 'Managing a Holistic Marketing Organization for the Long Run' and addresses corporate social responsibility, business ethics, and sustainability, among other topics. Chapter 12 (previously Chapter 11) has been retitled 'Addressing Competition and Driving Growth' to acknowledge the importance of growth to an organization. Table of contents Part 1.
Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4.
Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6.
Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10.
Crafting the Brand Positioning 11. Creating Brand Equity 12. Addressing Competition and Driving Growth Part 5.
Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15.
Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19.
Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21.
Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8.
Managing the Marketing Organization23. Managing a Holistic Marketing Organization for the Long Run. Alternative versions Alternative versions are designed to give your students more value and flexibility by letting them choose the format of their text, from physical books to ebook versions. Pearson offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the.
Marketing Management eBook, Global Edition, 15/E Kotler & Keller ISBN-10:. ISBN-13: 713 ©2016. Portable Documents. Instock Net price: £40.83? Packages Pearson offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your to create your own package.
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Packages Pearson offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your to create your own package. Package ISBN-10: ISBN-13: 737 ©2016. Instock Net price: $0.00? This package contains:. Kotler & Keller ISBN-10:.
ISBN-13: 621 ©2016. Paper, 832 pp. Kotler & Keller ISBN-10:. ISBN-13: 720 ©2016.
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